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India's D2C market is worth $108.76 billion in 2026, but discounting no longer buys growth. As acquisition costs climb, brands are placing seven technology bets, from first-party data to WhatsApp commerce, that build
Manu Shukla 
Discounting is a race to the bottom. Here are seven retail and D2C technology plays Indian brands can run in 2026 — from AI on WhatsApp and ONDC to credit-on-UPI, retail media and RTO reduction — each with the 2026 data
Manu Shukla 
Quick commerce takes an 18-35% commission and small D2C brands rarely beat a 1.2x ROAS on it. With India's D2C market projected to reach $60 billion by FY27, here are six growth plays that build durable, higher-margin
Manu Shukla 