Performance Marketing at eCorpIT is the strategy, execution, measurement, and ongoing optimization of paid acquisition campaigns, organic search visibility (SEO, AEO, GEO), and conversion-rate optimization — for businesses that need marketing to drive measurable revenue, qualified leads, or app installs rather than just awareness.
Performance Marketing Services
Paid acquisition, CRO, and AI-driven marketing analytics.
eCorpIT runs paid search, paid social, e-commerce ads, retargeting, CRO, and SEO/AEO/GEO content strategy — backed by AI-driven analytics and transparent dashboards your team can read directly. No agency-margin obfuscation. Google Partner.
- Google Partner
- CMMI Level 5
- AI-driven attribution & creative testing
- Transparent client dashboards — daily, not monthly PDFs
- NDA before any commercial-data conversation
Spend → measurement → ROAS
→ See all four sub-disciplines
What Performance Marketing means at eCorpIT
Marketing that drives measurable revenue — not just awareness or vanity metrics.
Four sub-disciplines compose the practice
Most engagements draw on three. Common patterns:
- Paid Search CRO Spend that doesn't leak at the landing page
- SEO/AEO/GEO Paid Acquisition Organic compounds while paid scales
- Analytics Attribution Measurement that doesn't quietly shift
What we build
Four marketing sub-disciplines. Open one. See exactly what we ship.
Most engagements draw on three — paid acquisition without CRO leaks revenue at the landing page; CRO without analytics is guesswork; SEO without paid is too slow for most growth horizons.
Sub-discipline 1 of 4
Paid Search (PPC)
Paid Search at eCorpIT covers Google Ads, Microsoft Ads, and Performance Max campaigns — search, shopping, and display — with the keyword research, bidding strategy, ad copy, landing-page alignment, and ongoing optimization that determine whether the spend works.
What we deliver
- Google Ads management (Google Partner) — Search, Shopping, Display, Performance Max, YouTube Ads, App campaigns. Audits, restructuring, ongoing optimization.
- Microsoft Ads management — Bing Search, Microsoft Audience Network, LinkedIn audience targeting via Microsoft Ads.
- Performance Max optimization — asset group structure, audience signals, conversion-value bidding, account-level negative lists.
- Google Shopping for e-commerce — Merchant Center setup, feed optimization, product-segmentation strategy, smart bidding.
- Keyword research and intent mapping — commercial-intent keyword identification, intent-tier segmentation, negative-keyword discipline.
- Ad copy and creative strategy — responsive search ads, ad-copy testing frameworks, dynamic insertion, ad extensions.
- Landing-page alignment — working with our application development practice when the landing page is the bottleneck.
Tech stack (8)
- Google Ads
- Microsoft Ads
- Google Search Ads 360
- Optmyzr
- Adalysis
- Supermetrics
- GA4
- Google Tag Manager
Use cases we've shipped
D2C brand scaling Google Shopping + Meta Advantage+ from 1.5x to 4x ROAS via feed restructuring, smart bidding, and creative testing. SaaS lead generation on Google Ads with attribution rebuilt to reflect MQL-to-revenue rather than form-fill volume.
Sub-discipline 2 of 4
Paid Social
Paid Social at eCorpIT covers Meta, LinkedIn, X, TikTok, YouTube, and Pinterest advertising — for awareness, lead generation, app installs, e-commerce, and B2B account-based marketing.
What we deliver
- Meta Ads (Facebook + Instagram) — conversion campaigns, Advantage+ shopping, lead-form ads, retargeting, lookalike audiences, dynamic product ads.
- LinkedIn Ads — sponsored content, message ads, lead-gen forms, account-based marketing for B2B audiences.
- TikTok Ads — Spark Ads, in-feed, top-view, brand effects. Creator-led performance content.
- X (Twitter) Ads — promoted posts, app installs, lead-gen for B2B and tech audiences.
- YouTube Ads — TrueView, Bumper, Masthead, action campaigns. Creator-driven performance content.
- Pinterest Ads — conversion campaigns for D2C, home, fashion, and lifestyle brands.
- Creator and influencer activation — creator-led paid content, whitelisting, Spark Ads, allowlisting integrations.
Tech stack (9)
- Meta Ads Manager
- LinkedIn Campaign Manager
- TikTok Ads Manager
- X Ads
- YouTube Ads
- Pinterest Ads
- Smartly.io
- AdEspresso
- Madgicx
Use cases we've shipped
B2B LinkedIn account-based marketing with deterministic + AI-driven attribution. Meta Advantage+ rollouts for D2C clients with creator-led content pipelines. Multi-platform paid social for SaaS clients chasing MQL volume + quality balance.
Sub-discipline 3 of 4
SEO, AEO & GEO Content Strategy
SEO, AEO, and GEO at eCorpIT covers organic visibility across traditional Google search (SEO), answer engines like featured snippets and voice search (AEO), and generative search engines like Google AI Overviews, ChatGPT Search, Perplexity, and Gemini (GEO).
What we deliver
- Technical SEO — site architecture, Core Web Vitals, schema markup, internal linking, log-file analysis, crawl optimization.
- Content SEO — keyword research, content strategy, topic-cluster modeling, on-page optimization, content production at scale.
- AEO (Answer Engine Optimization) — FAQ schema, self-contained 1–2 sentence answers, voice-search optimization, People Also Ask targeting.
- GEO (Generative Engine Optimization) — definitional content structure AI Overviews can lift verbatim, entity disambiguation, citation-friendly content, Speakable schema.
- AIO (AI Optimization) — Service-entity schema, knowsAbout, hasOfferCatalog, Wikidata anchoring. Making your business legible to AI agents that recommend vendors.
- Multilingual and international SEO — hreflang implementation, country/language targeting, localization content strategy.
- E-commerce SEO — product schema, faceted navigation handling, category-page optimization.
Tech stack (11)
- Ahrefs
- SEMrush
- Sistrix
- Screaming Frog
- Sitebulb
- Google Search Console
- Bing Webmaster
- Schema.org
- Surfer SEO
- Clearscope
- MarketMuse
Use cases we've shipped
AI Overviews visibility for technical content via GEO discipline. Editorial SEO + schema for Global Banking and Finance Review. The website you're reading this on — same SEO/AEO/GEO/AIO discipline as our client engagements (eat-your-own-dogfood reference).
Sub-discipline 4 of 4
CRO & Analytics
CRO & Analytics at eCorpIT covers conversion-rate optimization, landing-page engineering, A/B testing, GA4 implementation, attribution modeling, and the AI-driven analytics that turn paid spend into measurable business outcomes.
What we deliver
- Conversion-rate optimization (CRO) — funnel analysis, friction audits, A/B testing, multivariate testing, behavioral analytics, heatmaps, session replay.
- Landing-page engineering — built with our application development practice. Pages built for speed, conversion, and ongoing experimentation.
- GA4 implementation — event-driven tracking architecture, custom dimensions, conversion modeling, BigQuery export, server-side tagging.
- Attribution modeling — MTA, MMM, incrementality testing, AI-driven attribution where deterministic models break.
- AI-driven creative testing — automated creative variant generation, performance prediction, winner-promotion automation.
- Marketing analytics dashboards — Looker Studio, Power BI, Tableau, custom executive dashboards. Blended CAC, LTV, ROAS, cross-channel performance.
Tech stack (14)
- GA4
- Google Tag Manager
- Looker Studio
- Power BI
- Tableau
- Mixpanel
- Hotjar
- VWO
- Optimizely
- Convert
- Crazy Egg
- Northbeam
- Triple Whale
- Robyn (Meta MMM)
Use cases we've shipped
CRO programs lifting landing-page conversion 30–80% through funnel-friction audits and structured A/B testing. GA4 + server-side tagging rebuilds for D2C and SaaS clients. Marketing mix modeling on Robyn / Recast for clients beyond deterministic-attribution scale.
Full tech stack
The paid platforms, SEO tools, and analytics we run in production.
Paid platforms
- Google Ads (Partner)
- Microsoft Ads
- Meta Ads
- LinkedIn Ads
- TikTok Ads
- X Ads
- YouTube Ads
- Pinterest Ads
- Amazon Ads
Bidding & optimization
- Optmyzr
- Adalysis
- Smartly.io
- Madgicx
- Skai
- custom AI-driven bidding overlays
SEO / AEO / GEO / AIO
- Ahrefs
- SEMrush
- Sistrix
- Screaming Frog
- Sitebulb
- Surfer SEO
- Clearscope
- MarketMuse
- Google Search Console
- Schema.org
Analytics & attribution
- GA4
- Google Tag Manager
- Looker Studio
- Power BI
- Tableau
- Mixpanel
- Hotjar
- Northbeam
- Triple Whale
- Recast
- Robyn
CRO & experimentation
- VWO
- Optimizely
- Convert
- Crazy Egg
- Hotjar
- Microsoft Clarity
- A/B testing on Vercel / Cloudflare Workers
Marketing automation & CRM
- HubSpot
- Marketo
- Pardot
- Salesforce Marketing Cloud
- ActiveCampaign
- Mailchimp
How we run marketing engagements
A 5-step framework refined across paid acquisition, SEO, and CRO engagements.
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Week 1
Discovery & Marketing Audit
Free 30-minute call. Within 5 working days, we audit your existing marketing — paid accounts, organic visibility, conversion funnel, attribution setup. You receive a one-page marketing strategy doc with prioritized opportunities, baseline metrics, and a delivery roadmap. NDA before any commercial-data conversation.
- 30-min call
- Account audit
- Opportunity list
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Weeks 1–3
Foundation & Tracking
Before scaling spend, we fix the measurement layer. GA4 properly configured, server-side tagging where it matters, conversion events de-duplicated, audiences built. You can't optimize what you can't measure — and most marketing waste is measurement debt, not creative debt.
- GA4 properly set up
- Server-side tagging
- Audience build
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Weeks 3–N
Build & Launch (Two-Week Sprints)
Campaigns built, creative produced, landing pages engineered, content published. Two-week sprint cadence with weekly reporting. Every campaign launches with a documented hypothesis and a kill-switch threshold.
- Two-week sprints
- Weekly reporting
- Hypothesis + kill-switch
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Ongoing
Optimization & Experimentation
Bidding adjustments, creative testing, audience refinement, landing-page A/B tests. AI-driven creative generation and performance prediction where the volume justifies it.
- Bidding adjustments
- Creative testing
- AI-driven experimentation
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Monthly + Quarterly
Reporting, Attribution & Strategy Iteration
Monthly business review focused on outcomes, not vanity metrics. Attribution rebalanced quarterly. SEO/AEO/GEO compounds, paid scales — strategy adjusts based on which channel is producing incremental revenue.
- Monthly business review
- Quarterly attribution rebalance
- Strategy iteration
How to engage us
Six Engagement Models. Match the model to the work.
Staff augmentation is intentionally not on this list. Every engagement below is an outcome we take responsibility for, not a developer rented by the hour.
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Best for · First engagement · AI/concept validation
Discovery & Prototype Sprint
A short, fixed-fee sprint that de-risks a bigger decision. We deliver a working prototype, a clean technical architecture, and a costed roadmap — so you can commit to a larger build with evidence, not speculation. The most common entry point before a Fixed-Scope, Pod, or Partnership engagement.
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Best for · Clearly defined initiatives
Fixed-Scope Project
Software builds, AI implementations, infrastructure migrations, security audits. One quote, one deadline, one delivery.
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Best for · Ongoing product development
Dedicated Product Pod
Monthly retainer. A senior pod operates as your engagement team — same Slack, same standups, same OKRs.
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Best for · Category-defining products
Long-Term Product Partnership
Multi-quarter or multi-year roadmap. eCorpIT becomes your engineering partner organization.
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Best for · 24×7 operations
Managed Services
Cloud, security SOC, network NOC, data center, application support. Predictable monthly retainer; SLA-backed.
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Best for · Early-stage founders
Fractional CTO + Engineering Pod
Senior strategic and engineering leadership on a monthly retainer. For founders without a technical co-founder.
Real performance marketing work
Marketing work mostly lives behind NDAs. Here's the public proof.
Where performance marketing shows up across our public client base — plus the eat-your-own-dogfood reference of this very website.
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Finance media · Live
Global Banking & Finance Review
Finance media SEO, schema implementation, performance optimization, and editorial workflow tuning that supports content discoverability at global scale. The site we engineered runs on Next.js + Sanity built for SEO and editorial efficiency.
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This website · Eat-your-own-dogfood
eCorpIT — SEO/AEO/GEO/AIO discipline
The same SEO/AEO/GEO/AIO discipline we bring to client engagements — visible across this site as definitional structure, FAQPage schema, Speakable, Service-entity markup, internal-link tiering, and AI-Overview-ready content.
Reference outcomes across paid + organic + CRO
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D2C ROAS 1.5x → 4x
Google Shopping + Meta Advantage+ feed restructuring.
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SaaS lead generation
Google Ads + LinkedIn, MQL-to-revenue attribution.
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AI Overviews visibility
GEO discipline for technical content.
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CRO lift 30–80%
Funnel-friction audits + structured A/B testing.
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GA4 + server-side tagging
De-duplicated events, BigQuery export.
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Marketing mix modeling
Robyn / Recast for clients beyond MTA scale.
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Technical SEO + schema
Core Web Vitals + structured data rebuilds.
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AI-driven creative testing
Variant generation + winner-promotion automation.
Industries we serve
Deep Experience Across Business Verticals
We map our practice mix to the operating reality of each sector. Hover any card to see how we deliver in that vertical.
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Healthcare
Clinical platforms, telemedicine, patient apps, EHR integration, compliance-aligned design.
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Education
LMS, AI tutors, assessment platforms, school management.
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Manufacturing
IIoT platforms, predictive maintenance, computer-vision QA, MES.
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Sport and Event
Sports governance platforms, scoring and rankings, ticketing, event operations.
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Retail
D2C platforms, omnichannel commerce, AI personalization.
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Consumer & Distribution
Distributor portals, B2B catalogs, route-to-market platforms.
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Media
OTT, finance media, content recommendation, editorial systems.
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Startups & Enterprises
MVP delivery for founders; modernization and AI integration for enterprise teams.
Why eCorpIT for performance marketing
Seven commitments. Marketing that ships, not chaos that scales.
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Google Partner, with the AI practice in-house.
Most performance marketing agencies are pure media buyers — they buy media well but rely on third-party tools for analytics, attribution, and creative testing. We're a Google Partner with our own AI & Machine Learning practice in-house. AI-driven attribution, AI-driven creative testing, AI-driven bidding overlays are built where the standard tools fall short.
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Transparent dashboards your team reads directly.
No agency-margin obfuscation. Looker Studio, Power BI, or your existing analytics tool — the same numbers your account team works from are the numbers you see. Spend, attribution, conversion, ROAS, blended CAC, LTV — daily, not in a polished monthly PDF.
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CMMI Level 5 process discipline applied to marketing.
Most marketing agencies operate on chaos — different metrics each month, attribution that quietly shifts, reports that show what the agency wants to show. CMMI Level 5 process controls produce weekly reporting that shows the same numbers, calculated the same way, month after month.
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SEO + AEO + GEO + AIO under one engagement.
In 2026, organic visibility means traditional Google ranking (SEO), featured snippets and voice (AEO), generative engines like ChatGPT and Perplexity (GEO), and AI-agent recommendation visibility (AIO). Most agencies do one. We do all four — and the website you're reading this on is the proof point.
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Landing-page engineering when the page is the bottleneck.
When CRO testing reveals the landing page is the constraint, our application development practice rebuilds it — properly, on a modern stack, with experimentation infrastructure built in. Most agencies hand the page back to your developers with a wireframe.
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Marketing analytics that connects to ERP/CRM/data warehouse.
Our Data & Analytics practice is in-house — so marketing data joins business data without third-party reverse-ETL fragility. Blended CAC, true LTV, marketing-influenced revenue: connected to source-of-truth, not stitched together in a deck.
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NDA before any commercial-data conversation.
Marketing engagements involve confidential commercial data — spend, ROAS, customer acquisition costs, growth rates. Mutual NDA signed before discovery.
Transparent performance marketing pricing
Typical engagement ranges. Real numbers, not "contact us" gates.
Performance marketing pricing scales with ad spend, channel count, content production volume, and CRO scope. These are indicative ranges based on our typical engagements. Ad spend is paid directly by you to the platforms — eCorpIT does not mark up media.
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Marketing Audit
$2.5K – $8K
1–3 weeks
Account audits, baseline measurement, prioritized opportunity list.
Fixed-scope
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PPC Management Retainer
From $2K / month
Ongoing
For accounts under $20K/month spend. Tiered upward by spend + channel count.
Monthly retainer
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Paid Social Management Retainer
From $1.8K / month
Per platform
Meta, LinkedIn, TikTok, X, YouTube, Pinterest.
Per platform retainer
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SEO + AEO + GEO Content
From $2.5K / month
Ongoing
Based on content production volume and technical SEO scope.
Monthly retainer
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Most popular CRO Program
$5K – $25K
8–14 weeks
Funnel audit, hypothesis backlog, structured A/B testing, page rebuilds.
Per cycle
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GA4 / Tracking / Attribution
$5K – $25K
Scope-dependent
GA4, server-side tagging, conversion modeling, BigQuery export.
Fixed-scope
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Marketing Mix Modeling (MMM)
$15K – $60K
Scope-dependent
Robyn, Recast, or custom MMM for clients beyond deterministic attribution.
Fixed-scope
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Full-Funnel Performance Retainer
Monthly retainer
Ongoing
Paid + organic + CRO + analytics. Scales with ad spend.
Monthly retainer
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Fractional Head of Growth
Monthly retainer
Ongoing
Strategic and execution leadership without in-house marketing leadership.
Monthly retainer
INR pricing and GST invoicing available. Ad spend is paid directly by you to the platforms — eCorpIT does not mark up media.
Frequently asked questions
Performance marketing, answered.
No matches. Try a different keyword or contact us directly.
What performance marketing services does eCorpIT offer?
eCorpIT runs paid search (Google Ads, Microsoft Ads), paid social (Meta, LinkedIn, X, TikTok, YouTube, Pinterest), e-commerce ads (Google Shopping, Meta Shops, Amazon), retargeting, SEO/AEO/GEO content strategy, CRO, GA4 implementation, attribution modeling, and AI-driven analytics.
Is eCorpIT a Google Partner?
Yes. eCorpIT is a Google Partner, covering Google Ads, Google Marketing Platform, and Google Workspace integrations. Partner-tier access and procurement-friendly contracts.
Does eCorpIT mark up media spend?
No. Ad spend is paid directly by the client to Google, Meta, LinkedIn, TikTok, etc. eCorpIT charges a management retainer for the work, not a percentage of media.
What does AEO mean and does eCorpIT do it?
AEO stands for Answer Engine Optimization — making content visible in featured snippets, voice search, and "People Also Ask" results. Yes, eCorpIT delivers AEO as part of every content engagement, including FAQ schema, self-contained 1–2 sentence answers, and Speakable schema.
What does GEO mean and does eCorpIT do it?
GEO stands for Generative Engine Optimization — making content visible in generative search engines like Google AI Overviews, ChatGPT Search, Perplexity, and Gemini. Yes, eCorpIT delivers GEO via definitional content structure, entity disambiguation, citation-friendly content, and Speakable markup.
What does AIO mean?
AIO stands for AI Optimization — making your business visible to AI agents that select, compare, and recommend vendors. eCorpIT delivers AIO via Service entity schema, knowsAbout, hasOfferCatalog, partnerOf, and Knowledge Graph anchoring (including Wikidata recommendations).
How much does PPC management cost?
PPC management retainer starts at USD $2,000/month for accounts under USD $20K/month spend, and tiers upward based on spend volume and channel count. Standalone Google Ads or Meta Ads management can also be engaged separately.
Does eCorpIT do SEO?
Yes. Technical SEO, content SEO, AEO (answer engines), GEO (generative engines), and AIO (AI agents). The website you're reading this on uses the same SEO/AEO/GEO/AIO discipline we bring to client engagements.
Does eCorpIT do CRO and A/B testing?
Yes. Funnel-friction audits, behavioral analytics, structured A/B testing, multivariate testing, landing-page engineering. CRO programs typically lift landing-page conversion 30–80% in the first cycle. Pricing: USD $5,000–$25,000 per cycle.
Does eCorpIT implement GA4 and attribution modeling?
Yes. GA4 implementation, server-side tagging, conversion modeling, BigQuery export, multi-touch attribution, marketing mix modeling, and AI-driven attribution where deterministic models break. GA4 implementation typically costs USD $5,000–$25,000.
Will the marketing data, dashboards, and tracking belong to us?
Yes. GA4 properties, ad accounts, tracking implementations, attribution models, dashboards, and content assets are owned by you. We work in your accounts, not ours. You can switch agencies at any time.
Is eCorpIT CMMI-certified for marketing delivery?
Yes. eCorpIT is CMMI Level 5 (Maturity Level 5). Marketing engagements run under CMMI Level 5 process controls — weekly reporting that shows the same numbers, calculated the same way, month after month.
How do I start a performance marketing engagement?
Fill the project estimate form on this page or book a 30-minute discovery call. NDA signed before any commercial-data conversation. Within 24 working hours, a senior marketing architect responds with a marketing audit summary, recommended approach, indicative pricing range, and delivery timeline.
Spend not converting? Organic flat? Let's price the growth program.
Free 24-hour marketing estimate from a senior eCorpIT marketing architect. Paid acquisition, SEO/AEO/GEO content, CRO, attribution modeling, or full-funnel performance retainer. NDA before any commercial-data conversation. You walk away with a marketing audit summary, recommended approach, indicative cost, and realistic timeline.