#first-party data

2 articles tagged

Consent-aware first-party CDP for India: DPDP Phase 2 in November 2026 and Phase 3 in May 2027

Engineering · Aug 4, 2026 · 14 min read

First-party CDP for Indian teams in 2026: build it consent-aware before the November deadline

India's DPDP Rules were notified on 13 November 2025 with a three-phase timetable: consent managers in November 2026, substantive obligations in May 2027. How to build a first-party CDP that survives both.

Manu Shukla

#CDP #DPDP Act #first-party data

Glowing retail icons connected by light to a central data hub on a dark studio background

Retail & D2C · Jul 5, 2026 · 10 min read

7 retail and D2C tech bets Indian brands are making beyond discounting

India's D2C market is worth $108.76 billion in 2026, but discounting no longer buys growth. As acquisition costs climb, brands are placing seven technology bets, from first-party data to WhatsApp commerce, that build

Manu Shukla

#D2C #retail #first-party data