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ONDC has recorded 83,864,322 retail orders across 862 districts and 167,468 sellers, with Gurugram the top district. Here is what an India-ready POS and omnichannel build involves in 2026, and the deadlines that decide
Manu Shukla 
India retail changed shape in 2026: quick commerce runs the cities, ONDC undercuts marketplace commissions, and AI moves from pilot to inventory. Here are the numbers, the channel trade-offs, and the tech decisions D2C
Manu Shukla 
iOS 27 adds Create a Pass and receipt bill-split to Apple Wallet. Here are six use cases for Indian D2C and retail brands, with a clear read on what works in India today and what waits on Apple Pay.
Manu Shukla 
ONDC now spans more than 3 lakh sellers and 400+ cities, with commission ceilings near 3% against the 15-25% marketplaces charge. Here is what that scale means for a D2C brand, how to get on the network, and where it
Manu Shukla 
ONDC and quick commerce pull a D2C brand in opposite directions: near-3% commission and open reach versus 10-minute delivery at 18-35% fees. Here is how to choose between them in 2026, by category, margin, and goal
Manu Shukla 
India's D2C market is worth $108.76 billion in 2026, but discounting no longer buys growth. As acquisition costs climb, brands are placing seven technology bets, from first-party data to WhatsApp commerce, that build
Manu Shukla 