Topic
SEO, AEO, GEO, AIO — the disciplines that get pages ranked, picked as answers, cited by ChatGPT / Claude / Gemini / Perplexity, and recognised as brands. Practical playbooks from senior practitioners.
Adobe expects AI-referred retail traffic up 130% this season, with Thanksgiving up 159%. Feed, structured data, crawler, checkout and measurement steps for ChatGPT, Gemini and Copilot.
Manu Shukla 
Nine free website traffic checkers compared: real-data tools for your own site, estimate tools for any site, their free limits on 11 November 2026, and how to test a competitor number.
Hardik Sachdeva 
Google's 15 October 2026 update puts inline links higher in AI Mode and AI Overviews, tests an official-sites section and expands news carousels. How to turn each change into clicks.
Manu Shukla 
Google's third Search core update of 2026 began on 10 November. What Google said, rollout dates in PT and IST, what to monitor before Black Friday and the mistakes to avoid.
Manu Shukla 
No special markup, file or opt-in: what Google says gets a page cited in AI Overviews and AI Mode, the snippet controls that limit it, and how to measure it in Search Console.
Hardik Sachdeva 
Bing SEO checked against Microsoft's own documentation: Webmaster Tools setup, IndexNow, URL Submission limits, Site Scan, AI Performance citations and the AI grounding controls coming in 2027.
Hardik Sachdeva 
OAI-SearchBot, not GPTBot, decides ChatGPT search inclusion. Ten checked steps to get cited by ChatGPT and AI search, how to measure it with the new Business Hub, and what fails.
Hardik Sachdeva 
A 12-step plan to rank a website on Google's first page, checked against Google's documentation: technical floor, content, links, local search, timelines and what Google says does not matter.
Hardik Sachdeva 
OpenAI's Business Hub, live in beta since 10 November 2026, shows mentions, clicks and discovery topics. What it tells you about citations, who can claim, and what to measure yourself.
Hardik Sachdeva 
The CMA wants Google's UK Android and Chrome choice screens to admit AI assistants that pass three tests. What is proposed, what Google and OpenAI said, likely 2027 timing and what to prepare.
Manu Shukla 
Gartner's 2024 forecast of a 25% fall in search volume by 2026 is due. We check it against Google, Datos, Semrush, Statcounter and Ahrefs data and set out a 2027 plan.
Manu Shukla 
Google's search appeal goes to argument in January 2027 while the Final Judgment is already in force. What is settled, what the D.C. Circuit could change and what it means for SEO and ads.
Manu Shukla 
Cloudflare's Pay Per Use beta pays publishers when AI products use their pages. How it compares with Pay Per Crawl, blocking, licensing deals and doing nothing in 2027.
Manu Shukla 
Since Chrome 154, Always Use Secure Connections is on by default and Chrome asks before opening public HTTP pages. A checklist for redirects, mixed content, HSTS and SEO.
Manu Shukla 
The CMA requires a page-level opt-out from AI Overviews and AI Mode grounding by 3 March 2027. What works today, which pages to exclude, the trade-offs and how to monitor the switch.
Manu Shukla 
Google stopped routing Search clicks through its AMP viewer and cache on 1 July 2026. What changed, what did not, and a 2027 plan to keep, redirect or retire AMP pages safely.
Manu Shukla 
The Commission's €460 million DMA decision, Google's 8 September 2026 EEA aggregator and supplier units, the October appeal, and what comparison sites, hotels and retailers should do in 2027.
Manu Shukla 
There is still no ratified AI rule for robots.txt. Where the IETF AIPREF drafts stand, the shared training token four AI firms now back, and a checked robots.txt to deploy.
Manu Shukla 
The CMA's fair ranking rule binds Google from 17 December 2026: objective ranking, 30 or 15 business days' notice of material changes and new complaint routes. What it means for SEO.
Manu Shukla 
The CMA's publisher rule makes Google report AI Overviews and AI Mode engagement from 3 December 2026. What to expect, and how to baseline Search Console, GA4 and logs now.
Manu Shukla 
Every Google core and spam update from 2023 to 2026 with start dates, end dates and durations, what the March pattern means for 2027, and a symptom-to-fix recovery table.
Manu Shukla 
Google's site reputation policy now splits by searcher location: no manual-action impact in the EEA since 30 August 2026, full enforcement elsewhere. What changed and what to audit for 2027.
Manu Shukla 
Cloudflare's Bot Preference Sync, announced 21 August 2026, writes robots.txt from your Search, Agent and Training settings. It is category-wide only and replaced Managed Robots.txt on 15 September.
Manu Shukla 
Google released an embeddable Preferred Sources button on 20 August 2026 and said users have now selected more than 600,000 unique sources. Sites that publish under a subdirectory cannot qualify at all.
Manu Shukla 