Topic
SEO, PPC, social media, content marketing, web design, and local SEO — practical playbooks and transparent pricing from senior practitioners.
OpenAI lists India for self-serve ChatGPT ads with a 725 INR daily minimum. What is live, which categories are excluded, what is undated for 2027, and how to test safely.
Manu Shukla 
Judge Brinkema kept AdX with Google but ordered Prebid integrations, bid-data export and a six-year monitor. Filing status, disputed deadlines, EU and India context, and an ad ops plan.
Manu Shukla 
The Delhi High Court declined to stay the Hindware keyword-ads decree and Google's four appeals are pending. What is settled, what is open and a brand-bidding plan for 2027.
Manu Shukla 
The MSME TEAM initiative on ONDC ends with FY 2026-27. Its revised rules pay seller apps up to ₹16,440 per seller in milestones. What MSEs and SNPs should do before 31 March 2027.
Manu Shukla 
AB 566 puts an opt-out signal in browsers from 1 January 2027. Sites must already honour it under the CCPA. How to wire GPC into Tag Manager, consent mode, Meta and server tags.
Manu Shukla 
What India's DPDP Rules mean for GA4, Google Ads and Meta pixels, server-side tagging, CRM and email from 13 May 2027, with a tag-by-tag audit table.
Manu Shukla 
Google Ads retires the backend 50% Display Expansion split in Search campaigns from February 2027. How the new controls work, what to set, and the traps in shared and Target Impression Share setups.
Manu Shukla 
Existing Google call-only ads stop receiving impressions in February 2027. A step-by-step move to responsive search ads with call assets, plus call tracking, API and India reporting notes.
Manu Shukla 
From February 2027 Google upgrades remaining Dynamic Search Ads campaigns to AI Max. What carries over, what turns read-only, and how to upgrade and test on your own terms first.
Manu Shukla 
India's ad market is forecast to reach Rs 1,74,605 crore in 2026 with digital taking 64%. Here is what that market structure does to Gurugram agency quotes, the four fee models in use, and the questions that move
Manu Shukla 
Client-side pixels lose a structural share of conversions in 2026 to ad blockers and consent refusal. Here are the real sGTM hosting costs, the consent-mode pitfalls, and how eCorpIT rebuilds measurement without
Manu Shukla 
India is still the world's largest app download market, but Q2 2026 was the quarter it started paying: $345 million in consumer spending, up 35% year on year. The ASO levers that matter have changed with it.
Manu Shukla 
Google removes the enable_local opt-out for Shopping campaigns on 31 August 2026, and v25.1 code setting it false will error. Here is the channel scoping, budget split and feed work to do before the date.
Manu Shukla 
Google's own migration guide links an extended-access form, and Shopify sellers need do nothing. But if you hand-build the migration, the Price change from value to amountMicros will reprice your whole catalogue
Manu Shukla 
Google Registry's .eat, .here and .fly enter sunrise on 1 September 2026, with general availability in November. What it costs, why Google says a keyword TLD gives no ranking advantage, and how to decide.
Manu Shukla 
Google starts migrating Local Services Ads into a pay-per-lead Performance Max campaign type in August 2026. Manual bidding goes, weekly budgets become daily, and historical reports do not carry over. Here is
Manu Shukla 
On 17 August 2026 Google Ads changes how budget-limited campaigns treat Target CPA and Target ROAS. Campaigns beating their targets can see costs rise. Here is the pre-deadline playbook for advertisers.
Manu Shukla 
AI Max left beta in 2026. Created assets and broad match were due to move in September 2026; Dynamic Search Ads follow in February 2027. Six controls for D2C teams, and what it means for India.
Manu Shukla 
HubSpot's Agent Hub and Agent Builder hit public beta on July 23, 2026. We compare buying pre-built Breeze agents against building custom RevOps agents on cost, control and data.
Manu Shukla 
Content marketing still returns about $3 for every $1 in 2026, but the target moved: with 68% of Google searches ending without a click, the win is being the source ChatGPT, Perplexity and Google AI Overviews quote
Manu Shukla 
Meta is retiring legacy Facebook reach and impression metrics from its Graph and Marketing API on 15 June 2026, replacing reach with Total Unique Media Views. Your numbers will drop and the paid-versus-organic split
Manu Shukla 
A senior engineer's guide to AI agents for GTM teams in India: what to automate, 2026 pricing for HubSpot, Salesforce and Microsoft, build-vs-buy costs, DPDP guardrails, and a 90-day rollout.
Manu Shukla 
Black Forest Labs' FLUX 3 puts image, video and audio in one model, with sound generated natively rather than bolted on. It is still gated, so here is what creative and marketing teams should plan for now.
Manu Shukla 
Meta replaced conversation-based pricing with per-message billing on 1 July 2025, service conversations have been free since 1 November 2024, and a carrier-managed RCS launch will be rejected outright without a direct
Manu Shukla 