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Discounting is a race to the bottom. Here are seven retail and D2C technology plays Indian brands can run in 2026 — from AI on WhatsApp and ONDC to credit-on-UPI, retail media and RTO reduction — each with the 2026 data
India's 10-minute economy is rewiring retail. Quick-commerce GMV hit Rs 11,000 crore in one month in 2026, dark stores are multiplying, and ONDC is cutting commissions. A 2026 playbook for D2C and retail founders.
India's quick commerce is led by Blinkit, Instamart and Zepto, while ONDC cuts take rates to about 3%. Here are 5 D2C tech plays, from dark-store SKU strategy to AI forecasting and first-party data, for 2026.
