Category
Retail & D2C
D2C, quick commerce, ONDC, DPDP, omnichannel — practical playbooks for retail and consumer brands in India and globally.
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ONDC in 2026: what 3 lakh sellers and 400+ cities mean for your D2C brand
ONDC now spans more than 3 lakh sellers and 400+ cities, with commission ceilings near 3% against the 15-25% marketplaces charge. Here is what that scale means for a D2C brand, how to get on the network, and where it
Manu Shukla -
ONDC vs quick commerce in 2026: which channel wins for a new D2C brand?
ONDC and quick commerce pull a D2C brand in opposite directions: near-3% commission and open reach versus 10-minute delivery at 18-35% fees. Here is how to choose between them in 2026, by category, margin, and goal
Manu Shukla -
7 retail and D2C tech bets Indian brands are making beyond discounting
India's D2C market is worth $108.76 billion in 2026, but discounting no longer buys growth. As acquisition costs climb, brands are placing seven technology bets, from first-party data to WhatsApp commerce, that build
Manu Shukla -
7 retail and D2C tech plays for Indian brands in 2026, beyond discounts
Discounting is a race to the bottom. Here are seven retail and D2C technology plays Indian brands can run in 2026 — from AI on WhatsApp and ONDC to credit-on-UPI, retail media and RTO reduction — each with the 2026 data
Manu Shukla -
7 layers to a quick-commerce tech stack for D2C in India (2026 playbook)
India's quick commerce is a near-$7 billion channel in 2026, led by Blinkit, Zepto, and Swiggy Instamart. A 2026 playbook for D2C founders on choosing the storefront, OMS, dark-store, last-mile, and ONDC stack.
Manu Shukla -
5 D2C tech plays winning India's quick-commerce race in 2026
India's quick commerce is led by Blinkit, Instamart and Zepto, while ONDC cuts take rates to about 3%. Here are 5 D2C tech plays, from dark-store SKU strategy to AI forecasting and first-party data, for 2026.
Manu Shukla -
Quick commerce in India 2026: 9 D2C playbooks for ONDC, dark stores and DPDP
Quick commerce now sets the pace for Indian retail, but its 18 to 35% commissions can quietly kill a D2C margin. Here are nine practical playbooks for 2026 founders, covering channel mix, dark stores, ONDC, pricing
Manu Shukla