37 articles tagged
Ahrefs says AI search traffic converts 23x better than organic; Semrush says 4.4x; Similarweb says 2.15x. The gap is method, not magic. Here is what each study measured and the multiplier to budget your GEO spend
Ranking no longer means visibility in AI search. Measure GEO properly: a four-layer metric framework, a free 20-30 prompt tracking method, GA4 AI-referral setup, and Profound, Otterly, Semrush and Ahrefs compared.
Digital marketing in Gurugram runs from about Rs 50,000 to Rs 5,00,000 a month in 2026, but the bigger change is what you get for it. With 68% of Google searches ending without a click, the job has shifted from ranking
Google confirms it makes smaller core updates continuously without announcing them, so the named March and May 2026 updates were only part of the movement. Here is how to run SEO when there is no update to react to.
Content marketing still returns about $3 for every $1 in 2026, but the target moved: with 68% of Google searches ending without a click, the win is being the source ChatGPT, Perplexity and Google AI Overviews quote
In May 2026 Google rolled out five updates putting more links in AI Overviews and AI Mode. With cited brands earning about 120% more clicks, the new slots are worth competing for, and here is how to earn them.
SEO in Gurugram changed in 2026: page-one rankings still matter, but 68% of Google searches now end without a click and AI Overviews sit on more than 20% of results. Here is what to buy, what it costs in rupees, and how
The first randomized study of Google AI Overviews finds a 39.8% cut in organic clicks and a 34.5% rise in zero-click searches, and the lost clicks were no lower in quality. What the causal evidence changes for content
AI engines cite earned media, reviews and Wikipedia more than your own site. A 2026 off-site GEO guide on earning the third-party citations that ChatGPT, Gemini and Perplexity actually trust.
On June 3, 2026, Google added generative-AI reports to Search Console: impressions in AI Overviews and AI Mode from May 18, UK-first, with no click or query data yet. How to read them and grow AI-search visibility.
From September 15, 2026 Cloudflare blocks Training and Agent crawlers by default on ad pages, and multi-purpose bots like Googlebot get caught in between. Here is how to set the three classes deliberately.
The European Commission's 16 July 2026 DMA decision forces Google to hand rivals the ranking, query, click and view data behind its 90%-plus European search share. The eligibility bar, the anonymisation rules and
Google announced information agents at I/O on 19 May 2026: background agents that scan blogs, news and social posts 24/7 and send users a synthesized update instead of a link. Here is the publisher response, including
Search Profiles launched on 4 June 2026 for US creators with 100,000 followers, and Google says they do not affect ranking. The 3 June website-owner release matters far more for B2B.
Google Search Central now states plainly that structured data is not required for generative AI search and that there is no special schema.org markup to add. The gallery lists 25 rich result types, FAQPage is not one
The AOP study found Google referrals to eight UK publishing groups fell 7.1% in a quarter. That quarter was Q2 2025. The format splits are the durable finding, and they say something narrower than the headline.
A widely repeated claim says Google made AI Mode the default search experience in 2026. Google's own I/O post and a direct statement to Press Gazette say otherwise. Here is what changed, what did not, and the numbers
Google's own July 2026 guidance says GEO and AEO are still just SEO, and tells you to ignore most of the hacks being sold. The measurable prize is real: an AI Overview citation is worth 120% more organic clicks.
One of our queries ranked at position 2.8 and converted 0.149% of impressions. Another at position 4.2 converted 16%. Here is the framework we now use to pick keywords that survive an AI Overview.
One GEO strategy does not win all three AI engines. Only 11% of domains overlap between ChatGPT and Perplexity, and each engine draws on a different index. Here are three platform-specific playbooks for 2026.
AI now generates convincing fake ads, sites, and executive deepfakes at scale, and deepfakes make up roughly 11% of global fraudulent activity in 2026. A playbook for founders and marketers: define official channels, harden executive
SEO trackers lit up in early July 2026 with no confirmed Google update. What is really moving rankings, why trust and experience signals matter more, and a calm recovery plan, not a panicked rebuild.
Google's Lighthouse 13.3 added an agentic browsing category on May 7, 2026, checking llms.txt, the WebMCP protocol, the accessibility tree and layout stability. Seven fixes to make your site AI-agent ready.
AI Overviews cut organic click-through 61% and push zero-click searches to 83%, yet brands cited in those answers earn 35% more organic clicks. eCorpIT's GEO and AEO service is built to get your brand cited and to track
On 15 May 2026 Google published its first official guide for AI Overviews and AI Mode. The verdict: GEO and AEO are still SEO, and several popular AI tactics are unnecessary.
Google's first AI search guide, published May 15, 2026, says optimizing for generative AI is 'still SEO'. With AI Overviews on a quarter of searches, here are the tactics that actually earn citations, backed by 2026
Since May 27, 2026, Google Preferred Sources feed AI Overviews and AI Mode, and chosen sites get twice the clicks. This guide shows how to check eligibility, build the deeplink and add the button.
Google does not use llms.txt for rankings or AI Overviews, confirmed on the record in 2026. But Perplexity and Claude retrieve it, and coding agents depend on it. What llms.txt actually does, who it helps, and whether
Google made AI Mode the global default at I/O 2026, powered by Gemini 3.5 Flash. With about 93% of AI Mode searches ending without a click and organic CTR down 61% where AI Overviews appear, here is what changed and how
Google's June 2026 spam update rolled out from 24 to 26 June over 2 days and 1 hour, the second spam update of the year. It added no new policies and left link spam untouched. What it targeted, who it hit, and
In June 2026 Google added a Search Console toggle letting UK sites opt out of AI Overviews and AI Mode without losing normal rankings. Here is what it controls, the trade-offs, and how to decide.
Google's Search Console generative AI performance report, launched 3 June 2026, finally shows how often your pages appear in AI Overviews and AI Mode. Here is how to open it, what its five dimensions mean, and the click
Google's AI Mode breaks one query into many hidden sub-queries, then synthesises an answer. That is query fan-out, and it is why a connected topic cluster now beats a single-keyword page. Here is how it works and how
A #1 Google ranking used to guarantee clicks. In 2026 it does not: AI Overviews cut top-spot CTR by 58% and the SERP buries organic links. Here are the 3 reasons and the GEO fixes that win back visibility.
Indian B2B customer acquisition cost runs Rs 2-4 lakh, most buying research happens before a sales call, and buyers now ask AI tools for shortlists. This refreshed playbook gives Gurugram and Delhi NCR B2B teams six
Ahrefs analysed 4 million AI Overview URLs and found just 38% of cited pages rank in the top 10, down from 76% seven months earlier. Ranking #1 still helps, but it is no longer necessary or sufficient. Here is what
AI Overviews now appear on about 48% of Google searches. The complete 2026 guide to SEO, AEO, GEO and AIO: what each means, how AI engines pick what to cite, and the integrated playbook to win.
