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Content marketing still returns about $3 for every $1 in 2026, but the target moved: with 68% of Google searches ending without a click, the win is being the source ChatGPT, Perplexity and Google AI Overviews quote
Search Profiles launched on 4 June 2026 for US creators with 100,000 followers, and Google says they do not affect ranking. The 3 June website-owner release matters far more for B2B.
The AOP study found Google referrals to eight UK publishing groups fell 7.1% in a quarter. That quarter was Q2 2025. The format splits are the durable finding, and they say something narrower than the headline.
Google's own July 2026 guidance says GEO and AEO are still just SEO, and tells you to ignore most of the hacks being sold. The measurable prize is real: an AI Overview citation is worth 120% more organic clicks.
One of our queries ranked at position 2.8 and converted 0.149% of impressions. Another at position 4.2 converted 16%. Here is the framework we now use to pick keywords that survive an AI Overview.
