#content strategy

2 articles tagged

Bar chart illustration showing the click gap between cited, uncited and no-AI-Overview search results

SEO & AI Search · Jul 16, 2026 · 14 min read

GEO and AEO content services: 120% more clicks when AI cites you

Google's own July 2026 guidance says GEO and AEO are still just SEO, and tells you to ignore most of the hacks being sold. The measurable prize is real: an AI Overview citation is worth 120% more organic clicks.

Manu Shukla

#GEO #AEO #AI search

Framework diagram for selecting keywords that still send clicks after Google AI Overviews in 2026

SEO & AI Search · Jul 16, 2026 · 16 min read

Keyword selection after AI Overviews: a 2026 framework for queries that still send clicks

One of our queries ranked at position 2.8 and converted 0.149% of impressions. Another at position 4.2 converted 16%. Here is the framework we now use to pick keywords that survive an AI Overview.

Manu Shukla

#SEO #AI Overviews #keyword research