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Google Registry's .eat, .here and .fly enter sunrise on 1 September 2026, with general availability in November. What it costs, why Google says a keyword TLD gives no ranking advantage, and how to decide.
Manu Shukla 
Search Console now reports how your Instagram, TikTok, X and YouTube posts perform on Google Search, Discover and News. Here is the setup, the metrics, and where the numbers mislead you.
Manu Shukla 
Ahrefs says AI search traffic converts 23x better than organic; Semrush says 4.4x; Similarweb says 2.15x. The gap is method, not magic. Here is what each study measured and the multiplier to budget your GEO spend
Manu Shukla 
Google confirms it makes smaller core updates continuously without announcing them, so the named March and May 2026 updates were only part of the movement. Here is how to run SEO when there is no update to react to.
Manu Shukla 
In May 2026 Google rolled out five updates putting more links in AI Overviews and AI Mode. With cited brands earning about 120% more clicks, the new slots are worth competing for, and here is how to earn them.
Manu Shukla 
SEO in Gurugram changed in 2026: page-one rankings still matter, but 68% of Google searches now end without a click and AI Overviews sit on more than 20% of results. Here is what to buy, what it costs in rupees, and how
Manu Shukla 
On June 3, 2026, Google added generative-AI reports to Search Console: impressions in AI Overviews and AI Mode from May 18, now worldwide, with no click or query data yet. How to read them and grow AI-search visibility.
Manu Shukla 
Headless CMS licence pages are easy to read and easy to misread. Sanity Growth is $15 per seat per month with 25k documents; the increased-quota add-on is another $299. Here is what a Sanity and Astro build actually
Manu Shukla 
The European Commission's 16 July 2026 DMA decision forces Google to hand rivals the ranking, query, click and view data behind its 90%-plus European search share. The eligibility bar, the anonymisation rules and
Manu Shukla 
Search Profiles launched in the US on 4 June 2026 and are now open in Canada, India and the US at 10,000 followers. Google says they do not affect ranking. The 3 June website-owner release matters more for B2B.
Manu Shukla 
A widely repeated claim says Google made AI Mode the default search experience in 2026. Google's own I/O post and a direct statement to Press Gazette say otherwise. Here is what changed, what did not, and the numbers
Manu Shukla 
One of our queries ranked at position 2.8 and converted 0.149% of impressions. Another at position 4.2 converted 16%. Here is the framework we now use to pick keywords that survive an AI Overview.
Manu Shukla 
SEO trackers lit up in early July 2026 with no confirmed Google update. What is really moving rankings, why trust and experience signals matter more, and a calm recovery plan, not a panicked rebuild.
Manu Shukla 
On 15 May 2026 Google published its first official guide for AI Overviews and AI Mode. The verdict: GEO and AEO are still SEO, and several popular AI tactics are unnecessary.
Manu Shukla 
Google's first AI search guide, published May 15, 2026, says optimizing for generative AI is 'still SEO'. With AI Overviews on a quarter of searches, here are the tactics that actually earn citations, backed by 2026
Manu Shukla 
Since May 27, 2026, Google Preferred Sources feed AI Overviews and AI Mode, and chosen sites get twice the clicks. This guide shows how to check eligibility, build the deeplink and add the button.
Manu Shukla 
Google does not use llms.txt for rankings or AI Overviews, confirmed on the record in 2026. But Perplexity and Claude retrieve it, and coding agents depend on it. What llms.txt actually does, who it helps, and whether
Manu Shukla 
Google made AI Mode the global default at I/O 2026, powered by Gemini 3.5 Flash. With about 93% of AI Mode searches ending without a click and organic CTR down 61% where AI Overviews appear, here is what changed and how
Manu Shukla 
Google's June 2026 spam update rolled out from 24 to 26 June over 2 days and 1 hour, the second spam update of the year. It added no new policies and left link spam untouched. What it targeted, who it hit, and
Manu Shukla 
Google's Search Console toggle, tested with UK sites from June 2026, reached all websites on 31 August. Sites can opt out of AI Overviews and AI Mode. What it controls and how to decide.
Manu Shukla 
Google's Search Console generative AI performance report, launched 3 June 2026, finally shows how often your pages appear in AI Overviews and AI Mode. How to open it, read its four dimensions, and what it still hides.
Manu Shukla 
A #1 Google ranking used to guarantee clicks. In 2026 it does not: AI Overviews cut top-spot CTR by 58% and the SERP buries organic links. Here are the 3 reasons and the GEO fixes that win back visibility.
Manu Shukla 
Ahrefs analysed 4 million AI Overview URLs and found 38% of cited pages rank in the top 10, against 76% in a narrower 2025 study. Ranking #1 still helps, but it is no longer necessary or sufficient.
Manu Shukla 
AI Overviews now appear on about 48% of Google searches. The complete 2026 guide to SEO, AEO, GEO and AIO: what each means, how AI engines pick what to cite, and the integrated playbook to win.
Manu Shukla 