3 articles tagged
India's ad market is forecast to reach Rs 1,74,605 crore in 2026 with digital taking 64%. Here is what that market structure does to Gurugram agency quotes, the four fee models in use, and the questions that move
AI Max left beta in 2026 and Google will auto-upgrade legacy Search campaigns on a staggered timeline. Here are six controls D2C teams should set first, and what the change means for Indian advertisers.
Indian B2B customer acquisition cost runs Rs 2-4 lakh, most buying research happens before a sales call, and buyers now ask AI tools for shortlists. This refreshed playbook gives Gurugram and Delhi NCR B2B teams six
