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India's ad market is forecast to reach Rs 1,74,605 crore in 2026 with digital taking 64%. Here is what that market structure does to Gurugram agency quotes, the four fee models in use, and the questions that move
Manu Shukla 
AI Max left beta in 2026. Created assets and broad match were due to move in September 2026; Dynamic Search Ads follow in February 2027. Six controls for D2C teams, and what it means for India.
Manu Shukla 
Indian B2B customer acquisition cost runs Rs 2-4 lakh, most buying research happens before a sales call, and buyers now ask AI tools for shortlists. This refreshed playbook gives Gurugram and Delhi NCR B2B teams six
Manu Shukla 