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Google starts migrating Local Services Ads into a pay-per-lead Performance Max campaign type in August 2026. Manual bidding goes, weekly budgets become daily, and historical reports do not carry over. Here is
Manu Shukla 
On 17 August 2026 Google Ads changes how budget-limited campaigns treat Target CPA and Target ROAS. Campaigns beating their targets can see costs rise. Here is the pre-deadline playbook for advertisers.
Manu Shukla 
AI Max left beta in 2026. Created assets and broad match were due to move in September 2026; Dynamic Search Ads follow in February 2027. Six controls for D2C teams, and what it means for India.
Manu Shukla 
Google Ads now keeps granular daily and weekly data for only 37 months, in effect since June 1, 2026. Here is what changed and how Gurugram advertisers can own their data and stop wasting Google Ads budget.
Manu Shukla 