#Performance Max

2 articles tagged

Hero graphic reading LSA moves into Google Ads with four migration checklist tiles

Digital Marketing · Aug 3, 2026 · 16 min read

Local Services Ads move into Google Ads from August 2026: the 10-step migration playbook

Google starts migrating Local Services Ads into a pay-per-lead Performance Max campaign type in August 2026. Manual bidding goes, weekly budgets become daily, and historical reports do not carry over. Here is

Manu Shukla

#Google Ads #Local Services Ads #Performance Max

Google Ads target bidding change hero graphic for August 2026

Digital Marketing · Aug 2, 2026 · 13 min read

Google Ads' 17 August 2026 target-bidding change: the advertiser playbook

On 17 August 2026 Google Ads changes how budget-limited campaigns treat Target CPA and Target ROAS. Campaigns beating their targets can see costs rise. Here is the pre-deadline playbook for advertisers.

Manu Shukla

#Google Ads #Target CPA #Target ROAS