On this page · 11 sections
- What changed in CRM pricing for 2027
- Salesforce Sales Cloud: editions, pounds and Agentforce
- HubSpot Sales Hub: seats, onboarding and credits
- Pipedrive: four plans, add-ons and VAT
- Head-to-head comparison
- Which to choose: a decision table
- Worked cost: a 10-seat and a 50-seat sales team
- US and UK buying notes
- Selection and migration checklist
- How eCorpIT can help
- References
Summary. At list price on 12 November 2026, a 10-seat sales team pays $4,680 a year on Pipedrive Growth, $13,500 in year one on HubSpot Sales Hub Professional (seats plus the required onboarding fee) and $23,400 on Salesforce Sales Cloud Core. At 50 seats the same three cost $23,400, $61,500 and $117,000. Salesforce sells Starter Suite at $25 (£20), Pro Suite at $100 (£80), Core at $195 (£156), Advanced at $395 (£316) and Max at $550 (£440) per user per month; Core, Advanced and Max, launched on 3 September 2026, replace Enterprise, Unlimited and Agentforce 1 and include 500,000, 1 million and 2.75 million Flex Credits a year. HubSpot's catalogue lists Sales Hub Starter at $20 (£18), Professional at $100 (£85) and Enterprise at $150 (£135) per seat per month, with one-time onboarding of $1,500 and $3,500 required on the top two tiers. New customers can get Starter at $7 a month on annual payment for a limited time. Pipedrive's Lite, Growth, Premium and Ultimate cost $14, $39, $59 and $79 per seat per month billed annually, or $24, $49, $79 and $99 monthly, with the same figures in pounds. Pipedrive suits pipeline-led teams, HubSpot suits teams that want marketing and sales on one database, and Salesforce earns its price on complex forecasting, security and AI agents at scale.
About this article. For US and UK sales leaders, RevOps and finance teams setting 2027 CRM budgets. On 12 November 2026 we checked every price, plan name and billing basis against Salesforce's US and UK pricing pages and editions announcement, HubSpot's Products and Services Catalog and product pages, Pipedrive's pricing page (via Internet Archive copies, because the live page blocked our requests) and ICO guidance. All figures are list prices before tax and discounts; vendors change prices often, no vendor paid for inclusion, and this is not financial or legal advice. Researched with AI assistance and reviewed by our editorial team.
What changed in CRM pricing for 2027
Salesforce renamed and repriced its upper editions. On 3 September 2026 Salesforce launched Core, Advanced and Max editions that bundle Slack, Tableau Next, the Premier Success plan and a yearly pool of Flex Credits for Agentforce: 500,000 on Core, 1 million on Advanced and 2.75 million on Max, per org. The Sales Cloud pricing FAQ says Core replaces Enterprise, Advanced replaces Unlimited and Max replaces Agentforce 1, at the same price as Agentforce 1. In late August 2026 the same page listed Enterprise at $175, Unlimited at $350 and Agentforce 1 Sales at $550 per user per month, the figures in our CRM build-versus-buy analysis. Core at $195 is $20 more than Enterprise and Advanced at $395 is $45 more than Unlimited, though each now includes more. Existing customers should ask their account executive when their licences map over.
HubSpot sells seats and credits, and is discounting Starter. HubSpot prices by seat type (Core, Sales, Service, Revenue and free view-only seats) and meters AI agents in HubSpot Credits, with 500, 3,000 or 5,000 credits a month included at Starter, Professional and Enterprise. Its Starter page offers new customers up to 65% off, with no end date shown.
Pipedrive's plans are not new. The price table built into Pipedrive's own pricing page shows the current Lite, Growth, Premium and Ultimate rates in force since April 2025, with Premium's annual rate dating from October 2025.
Salesforce Sales Cloud: editions, pounds and Agentforce
Salesforce publishes GBP prices on its UK page and in the currency selector on its US page. The table below uses both pages; prices are per user per month.
| Salesforce edition | US price | UK price | Billing | What the page highlights |
|---|---|---|---|---|
| Free Suite | $0 | £0 | n/a | Basic CRM |
| Starter Suite | $25 | £20 | Monthly or annually | Lead, account, contact and opportunity management; email marketing |
| Pro Suite | $100 | £80 | Annually | Quoting, forecasting, more customisation; Premier Support is an add-on |
| Core (was Enterprise) | $195 | £156 | Annually | Premier Success, Slack Business+, Tableau Next, 500K Flex Credits a year |
| Advanced (was Unlimited) | $395 | £316 | Annually | Sales Programs, Backup & Recover, Archive, Data Detect, Security Center, 1M Flex Credits |
| Max (was Agentforce 1) | $550 | £440 | Annually, contact sales | Agentforce for Sales and Coworker, Spiff, Sales Planning, Maps, Slack Enterprise+, 2.75M Flex Credits |
AI add-ons. Agentforce for Sales costs from $125 (£100) per user per month and gives licensed employees unmetered Agentforce use. The comparison table shows it as an optional purchase on Core and Advanced; Max includes it. Usage-based Agentforce is sold in Flex Credits at $500 (£400) per 100,000 credits, and a standard Agentforce action uses 20 credits while a voice action uses 30. That puts a standard action at $0.10 ($500 ÷ 100,000 × 20), so Core's 500,000 included credits cover about 25,000 actions a year per org. Other add-ons on the Sales Cloud page include Revenue Intelligence from $220 (£176), Sales Programs from $100 (£80) and Revenue Cloud from $200 (£160) per user per month.
Onboarding and contracts. The page lists no onboarding fee, and Premier Success is included from Core upward. The FAQ says most products use annual contracts. Every edition has a 30-day free trial, and the Starter Suite trial covers up to 10 users.
Best for: teams that need multi-level forecasting, territories, custom objects, security add-ons or AI agents at scale.
HubSpot Sales Hub: seats, onboarding and credits
HubSpot's pricing page loads its prices with scripts, so this section uses HubSpot's Products and Services Catalog, which also shows pounds.
| HubSpot Sales Hub | USD per seat per month | GBP per seat per month | One-time onboarding | HubSpot Credits included |
|---|---|---|---|---|
| Free | $0 (up to 2 users) | £0 | None | None listed |
| Starter | $20 list; $7 new-customer offer | £18 list | None | 500 a month |
| Professional | $100 | £85 | $1,500, required | 3,000 a month |
| Enterprise | $150, billed annually | £135 | $3,500, required | 5,000 a month |
A few details change the real cost:
- Starter's $7 price is promotional. HubSpot offers new customers $7 a seat a month with upfront annual payment or $10 a month month-to-month, against the $20 list price, for a limited time. Budget at $20 after the offer term.
- Professional's annual rate is unconfirmed. HubSpot's own September 2026 Sales Hub pricing guide says annual billing brings Professional to $90 a seat. The catalogue and the Sales Hub product page both show $100, so our model uses $100.
- Onboarding is mandatory on Professional and Enterprise. The catalogue lists both fees as required, one-time and an additional cost, in dollars only.
- Credits are per account, not per seat. Included credits do not add up across products; you get the highest allowance among your subscriptions. They reset monthly and unused credits do not roll over. Extra credits cost $0.010 each on pay-as-you-go, or $10 for each additional 1,000-credit monthly pack.
- Not everyone needs a Sales Seat. View-only seats are free, and staff who need CRM access without the full sales toolset can take Core Seats at $50 a month on Professional or $75 on Enterprise.
- The free edition covers up to two users, and HubSpot offers a 14-day trial of its sales tools.
Best for: inbound-led companies that want marketing, sales and service on one database, starting from a free CRM.
Pipedrive: four plans, add-ons and VAT
Pipedrive's live pricing page blocked our requests, so we read Internet Archive copies of 3 and 6 November 2026. The page's price table lists the same numbers in dollars, pounds and euros, and prices exclude VAT.
| Pipedrive plan | Annual billing, per seat per month | Monthly billing | Annual total per seat |
|---|---|---|---|
| Lite | $14 or £14 | $24 or £24 | $168 |
| Growth | $39 or £39 | $49 or £49 | $468 |
| Premium (most popular) | $59 or £59 | $79 or £79 | $708 |
| Ultimate | $79 or £79 | $99 or £99 | $948 |
Pipedrive says annual billing saves up to 42%, which is the Lite gap ($14 against $24). Every plan has a 14-day free trial with no credit card. Paid add-ons start from $32.50 for LeadBooster, $16 for Projects, $13.33 for Campaigns, $41 for Web Visitors and $32.50 for Smart Docs.
AI. Pipedrive does not sell a separate AI tier. Its pricing page lists AI report creation and Pipedrive Nova meeting intelligence among Lite features, and AI tools to write, summarise and reply to email among Premium features. The Pipedrive AI page adds AI deal recommendations and an email summary tool in beta, and marks AI reporting and marketplace search as available on all plans.
Onboarding. No onboarding fee is listed.
Best for: small and mid-size teams that live in a visual pipeline and do not need a marketing suite.
Head-to-head comparison
Sources are as cited above.
| Measure | Salesforce | HubSpot | Pipedrive |
|---|---|---|---|
| Entry paid seat per month | $25 or £20 Starter Suite | $20 or £18 Starter ($7 offer) | $14 or £14 Lite, annual |
| Mid tier | $100 or £80 Pro Suite | $100 or £85 Professional | $59 or £59 Premium, annual |
| Upper tiers | $195 Core to $550 Max | $150 or £135 Enterprise | $79 or £79 Ultimate, annual |
| GBP prices | UK page and currency selector | Catalogue currency view | Same figures as USD |
| One-time onboarding | None listed | $1,500 Professional; $3,500 Enterprise | None listed |
| AI pricing model | Agentforce for Sales from $125 per user, or Flex Credits at $500 per 100,000 | Credits included per account; $0.010 per extra credit | AI features inside plans, no separate price |
Which to choose: a decision table
| Choose | If |
|---|---|
| Pipedrive Growth or Premium | You run a clear pipeline process and want the lowest seat cost with no onboarding fee. |
| Pipedrive Ultimate | You want Pipedrive's top security, enrichment and sandbox features while staying under $80 a seat on annual billing. |
| HubSpot Starter | You are a small team moving off spreadsheets and want a cheap first year at the $7 offer. Plan for $20 later. |
| HubSpot Professional | Marketing and sales must share one database with sequences, forecasting and automation, and you can absorb the $1,500 onboarding fee. |
| Salesforce Starter or Pro Suite | You want the Salesforce ecosystem at small-business prices and expect to grow into Core. |
| Salesforce Core | You need advanced forecasting, APIs and Premier Success, with invoices in pounds from a published UK price list. |
| Salesforce Advanced | Backup, archiving, data detection and security tooling are requirements, or you need a larger Flex Credit pool. |
| Salesforce Max | You want AI agents for every seller, with Agentforce for Sales, Spiff and Sales Planning bundled. |
Worked cost: a 10-seat and a 50-seat sales team
Assumptions: list prices, annual billing where offered, every rep needs a full seat, and year one includes any required onboarding fee. No discounts, taxes, partners or migration are included. HubSpot's onboarding fee has no published GBP figure, so UK rows show it in dollars.
10 seats. Salesforce Core: 10 × $195 × 12 = $23,400 (10 × £156 × 12 = £18,720). HubSpot Professional: 10 × $100 × 12 = $12,000, plus $1,500 onboarding = $13,500. Pipedrive Growth: 10 × $39 × 12 = $4,680.
50 seats. Salesforce Core: 50 × $195 × 12 = $117,000 (£93,600). HubSpot Professional: 50 × $100 × 12 = $60,000, plus $1,500 = $61,500. Pipedrive Growth: 50 × $39 × 12 = $23,400.
The full grid uses the prices in the tables above.
| Year-one list cost | 10 seats (USD) | 10 seats (GBP) | 50 seats (USD) | 50 seats (GBP) |
|---|---|---|---|---|
| Pipedrive Lite | $1,680 | £1,680 | $8,400 | £8,400 |
| Pipedrive Growth | $4,680 | £4,680 | $23,400 | £23,400 |
| Pipedrive Premium | $7,080 | £7,080 | $35,400 | £35,400 |
| Pipedrive Ultimate | $9,480 | £9,480 | $47,400 | £47,400 |
| HubSpot Starter at list | $2,400 | £2,160 | $12,000 | £10,800 |
| HubSpot Starter at $7 offer | $840 | not listed | $4,200 | not listed |
| HubSpot Professional plus onboarding | $13,500 | £10,200 plus $1,500 | $61,500 | £51,000 plus $1,500 |
| HubSpot Enterprise plus onboarding | $21,500 | £16,200 plus $3,500 | $93,500 | £81,000 plus $3,500 |
| Salesforce Starter Suite | $3,000 | £2,400 | $15,000 | £12,000 |
| Salesforce Pro Suite | $12,000 | £9,600 | $60,000 | £48,000 |
| Salesforce Core | $23,400 | £18,720 | $117,000 | £93,600 |
| Salesforce Core plus Agentforce for Sales | $38,400 | £30,720 | $192,000 | £153,600 |
| Salesforce Advanced | $47,400 | £37,920 | $237,000 | £189,600 |
| Salesforce Max | $66,000 | £52,800 | $330,000 | £264,000 |
What the numbers say:
The mid tiers list at the same seat price. Salesforce Pro Suite and HubSpot Professional are both $100 a seat (£80 and £85); HubSpot's onboarding fee makes its 10-seat year one $13,500 against $12,000. Pipedrive Premium at $59 is 41% cheaper than either.
Onboarding fades with scale. HubSpot's $1,500 is 11% of a 10-seat Professional year one, 2.4% at 50 seats.
AI is the swing cost. Adding Agentforce for Sales to 50 Core seats adds $75,000 a year at list ($125 × 50 × 12). HubSpot's included credits are per account, so a 50-seat Professional team shares the same 3,000 monthly credits as a 10-seat team. At the catalogue rate of 100 credits per Prospecting agent lead recommendation, that is 30 recommendations a month, and each extra one costs $1.00 at $0.010 a credit. For agent cost modelling, see our HubSpot Agent Hub build-or-buy guide. Pipedrive lists no separate AI charge.
Monthly billing costs more. On Pipedrive Premium, monthly billing at $79 raises the 10-seat annual cost from $7,080 to $9,480, about 34% more.
US and UK buying notes
Currency and tax. All three vendors publish pound figures in some form, but HubSpot's onboarding fee appears only in dollars. Ask in writing for the contract currency and VAT treatment. Pipedrive states its prices exclude VAT; HubSpot says prices are subject to applicable tax; Salesforce's pricing page does not say. US buyers should expect sales tax treatment to vary by state and vendor.
UK marketing rules affect CRM setup. The ICO says UK GDPR applies to the personal data of named business contacts, even in B2B marketing, so you need a lawful basis and must tell contacts you plan to market to them. Under PECR, the electronic mail consent rule does not apply to corporate subscribers, though you must identify yourself and give a valid opt-out address. Sole traders and some partnerships count as individual subscribers and need consent or a valid soft opt-in. Live B2B calls must be screened against both the Corporate Telephone Preference Service and the Telephone Preference Service. Whichever CRM you buy, configure a subscriber-type field, suppression lists and CTPS and TPS screening. The ICO notes that this B2B guidance is under review following the Data (Use and Access) Act.
US privacy rules feed the CRM too. Web and ad contact data is shaped by state privacy laws and browser opt-out signals; see our guides to new state privacy laws in 2027 and California's opt-out preference signal rules.
Selection and migration checklist
- Count seats properly. Separate sellers from view-only users; HubSpot's view-only seats are free and its Core Seats cost less than Sales Seats.
- Price year one and year three. Include HubSpot onboarding, the end of any Starter promotion, and Salesforce add-ons you will need.
- Set an AI budget line. Choose per-user AI (Agentforce for Sales), consumption credits (Flex Credits or HubSpot Credits) or Pipedrive's built-in features, and cap consumption from day one.
- Check contract terms. Salesforce Pro Suite and above and HubSpot Enterprise bill annually; Pipedrive allows monthly billing at a higher rate.
- Plan the data move. Deduplicate contacts, map fields and pipeline stages, and run both systems in parallel for one sales cycle.
- Add compliance fields before import: lawful basis, subscriber type, consent source and suppression status.
- Test integrations with email, calendar, billing and your data warehouse during the trial.
How eCorpIT can help
eCorpIT is a Gurugram-based technology organisation, founded in 2021, assessed at CMMI Level 5 and MSME certified, with senior-led engineering teams working across AWS, Microsoft and Google platforms. Our application development team models seat, onboarding and AI costs over a full contract term, migrates data from spreadsheets or legacy CRMs, and connects Salesforce, HubSpot or Pipedrive to billing, support and data warehouse systems. Talk to us at /contact-us/.
Last updated: 12 November 2026.
