#measurement

2 articles tagged

Digital Marketing · Aug 6, 2026 · 11 min read

Server-side tagging in 2026: real costs, consent-mode pitfalls, and rebuilding measurement

Client-side pixels lose a structural share of conversions in 2026 to ad blockers and consent refusal. Here are the real sGTM hosting costs, the consent-mode pitfalls, and how eCorpIT rebuilds measurement without

Manu Shukla

#server-side-tagging #analytics #consent-mode

Descending blue and violet bar chart with a downward trend line on a dark background

Digital Marketing · Jul 28, 2026 · 10 min read

Meta retires legacy reach metrics on 15 June 2026: the Media Views migration

Meta is retiring legacy Facebook reach and impression metrics from its Graph and Marketing API on 15 June 2026, replacing reach with Total Unique Media Views. Your numbers will drop and the paid-versus-organic split

Manu Shukla

#Meta Ads #Facebook #measurement