Hourly
Weekly invoicing, minimum 40 hours/month, weekly demos. Best for short discovery sprints or maintenance.
Pricing guide · UK · 2026
What an app actually costs in the UK in 2026 — by type, platform, feature and compliance — with the hour math in GBP and USD, the sources, and the eCorpIT vs London-agency comparison. No vague "from £40K".
A simple MVP from a London or Manchester agency in 2026 costs ~£25K–£65K ($30K–$80K). Mid-complexity with backend runs £65K–£120K. Complex enterprise with AI and compliance lands at £230K–£400K+. The same builds from eCorpIT cost the equivalent of £6K–£20K, £12K–£45K and £40K–£115K. The arbitrage is 55–65% on like-for-like work.
The market
UK senior mobile engineers cost £50–£95 per hour in 2026 ($65–$120 USD) per Limeup and Nordstone. Mid-level UK engineers sit at £40–£70. UK agencies typically blend to ~£70/hour ($90/hour) for senior-led work, with a 10% PM overhead.
The fully loaded UK cost for a typical 800-hour build (a standard cross-platform app with payments) lands around £62K–£86K ($80K–$110K). The same scope through eCorpIT lands around £22K–£30K ($28K–$38K) — because the underlying senior rate is $44/hour rather than £70/hour.
All eCorpIT contracts are written in USD by default; we can invoice in GBP with no markup. GBP figures here use a rounded 1 GBP = 1.27 USD for May 2026 as a planning figure — treat the live exchange rate as the source of truth.
What moves the bill
Ignore the marketing categories. Five things actually move the number.
A simple MVP runs ~240 hours of senior engineering. A standard app with auth, payments and 10–15 screens runs 480. A complex multi-role real-time app with 20+ screens runs 800. Enterprise multi-tenant with AI runs 1,400+. This is where 80% of the variance lives.
Single platform (iOS only or Android only) is the baseline. Native iOS + native Android is ~1.7× the hours — you build twice (Swift/SwiftUI and Kotlin/Compose). Cross-platform (Flutter or React Native) is ~1.15× because most of the codebase is shared.
A BaaS like Firebase or Supabase keeps the multiplier at 1.0. A simple custom backend in Node, Python or Go adds ~30%. A microservices backend with queues and a custom data layer adds 70%+. This is the lever most agency pitches misrepresent.
A standard design system adds nothing. Custom bespoke design adds ~20%. Premium design with motion, illustration and a full brand system adds ~40%. The premium tier is real work, not a marketing add-on.
GDPR-aware design (the default under UK GDPR) adds ~15%. PCI-DSS-aware adds ~30%. The FCA-regulated layer for UK fintech adds documentation and audit overhead — typically 10–20% on top of PCI. SOC 2-aware for UK SaaS selling into the US adds ~25%.
Baseline
| App type | UK agency cost | Hours | Timeline |
|---|---|---|---|
| Simple MVP, single platform | £25K – £65K · $30K – $80K | 240–320 | 6–10 wks |
| Mid-complexity app + backend | £65K – £120K · $80K – $150K | 480–640 | 10–16 wks |
| Complex multi-role app | £120K – £230K · $150K – $290K | 700–1,200 | 16–24 wks |
| Enterprise + AI + compliance | £230K – £400K+ · $290K – $500K+ | 1,200–2,500+ | 24–40 wks |
| GDPR-aware D2C app | +15% on baseline | +50–120 | +1–3 wks |
| FCA-regulated fintech app | £100K – £400K+ · $125K – $500K+ | varies | 12–28 wks |
| AI / LLM-heavy app | +20–50% on baseline | +120–400 | +2–8 wks |
2026 ranges synthesised from Limeup, Nordstone and Business of Apps, verified against eCorpIT UK client engagements. Fintech ranges reflect FCA-aware development overhead.
Like-for-like
| App type | UK agency | eCorpIT | Savings |
|---|---|---|---|
| Simple MVP, single platform | £25K – £65K | £6K – £20K (~$8K–$25K) | ~60–70% |
| Mid-complexity app + backend | £65K – £120K | £12K – £45K (~$15K–$60K) | ~55–60% |
| Complex multi-role app | £120K – £230K | £30K – £80K (~$40K–$100K) | ~60% |
| Enterprise + AI + compliance | £230K – £400K+ | £40K – £115K (~$50K–$150K) | ~60–65% |
| GDPR-aware D2C app | £30K – £80K | £8K – £25K (~$10K–$32K) | ~65% |
| FCA-aware UK fintech app | £100K – £400K+ | £25K – £120K (~$32K–$150K) | ~60–65% |
The savings come from the rate-card differential, not scope cuts or junior backfill. The senior engineer profile is the same on both sides.
Price your build
Eight questions. The estimate updates live and compares against UK and US baselines.
eCorpIT estimate · USD
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0 of 7 answered
US baseline equivalent
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UK baseline equivalent
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Timeline
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Team size
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Effort
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Stack
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Ranges are directional, based on May 2026 industry benchmarks and eCorpIT's locked rate card. A formal estimate after the 60-minute discovery call typically lands within 15% of this output.
Transparent pricing
All-in: no recruitment fee, no setup fee, no per-NDA charge. Weekly invoicing, net 14. Default currency USD; GBP invoicing available with no markup. GBP figures at 1 GBP = 1.27 USD (May 2026).
| Tier | Experience | Flutter / RN | iOS | Android |
|---|---|---|---|---|
| Junior | 1–2 years | $22 (~£17) | $24 (~£19) | $22 (~£17) |
| Mid-level | 3–5 years | $32 (~£25) | $35 (~£28) | $32 (~£25) |
| Senior | 6+ years | $44 (~£35) | $48 (~£38) | $44 (~£35) |
| Lead / Architect | 8+ years | $58 (~£46) | $62 (~£49) | $58 (~£46) |
For a typical 6-month UK-bought MVP at 160 hours/month with one senior engineer, that is about £33K (eCorpIT senior at ~£35/hr) versus £67K at the UK midpoint of £70/hr. Same seniority, same shipped app.
How you work with us
Weekly invoicing, minimum 40 hours/month, weekly demos. Best for short discovery sprints or maintenance.
160 hours/month, dedicated. 10% discount on the hourly rate. Pause with 30 days’ written notice. Best for active builds.
3-month commit, 15% discount. Includes a shared designer (40h) and QA (40h) at no extra cost. Best for green-field product development.
£6K MVP starting (cross-platform), £8K (iOS-only). We own scope, milestones and acceptance criteria. Best when the spec is well-defined and you want predictability.
No surprises
The extras UK agencies bill as separate quote lines are baked into our rates.
Not included unless quoted separately: Apple Developer Program ($99/year), Google Play Console (one-time $25), AI/ML model training, large-scale backend rewrites, and paid third-party SDK licences are quoted separately.
Real numbers
Planning anchors — the same shape the calculator returns for common builds.
The honest answers
Our Gurugram team overlaps with the UK from 9:30 AM–12:30 PM IST (5–8 AM London) and shares full working hours from 1 PM IST onward. This is the best offshore overlap available for UK clients, and we staff it deliberately.
Default privacy and consent flows are designed against UK GDPR, EU GDPR and India’s DPDP Act simultaneously. The DPA references UK ICO standard contractual clauses where data leaves the UK, and we keep a documented data-processing register.
We have shipped UK fintech apps with KYC, AML and customer-due-diligence flows that survived FCA-regulated client audits. We do not market ourselves as "FCA approved" — only the regulated firm can be — but we design and ship to make the audit straightforward.
NDA within 4 hours of first contact. MSA and DPA before code. Source repository under your account. ISO 27001:2022 access controls. All work-for-hire, fully assigned to you on payment.
14 calendar days from NDA to a working build of your first user-facing feature. Miss the 14-day target, the first month is on us.
CMMI Level 5, ISO 27001:2022, ISO 9001:2015, ISO 20000-1:2018, ISO 45001:2018, UK GDPR-aligned, DPIIT recognised, D-U-N-S #854367803. Documents shareable under NDA.
Procurement-ready
FAQ
What UK teams ask before scoping a mobile app build.
Keep reading
Open the calculator for a 90-second range, or book a 60-minute discovery call for the formal estimate within 24 working hours. Manu joins every call personally.