#WhatsApp Business API

2 articles tagged

Title card reading WhatsApp and RCS built right, with four build-decision panels

Digital Marketing · Jul 22, 2026 · 13 min read

WhatsApp and RCS for Indian brands in 2026: 8 build decisions before you pick a BSP

Meta replaced conversation-based pricing with per-message billing on 1 July 2025, service conversations have been free since 1 November 2024, and a carrier-managed RCS launch will be rejected outright without a direct

Manu Shukla

#WhatsApp Business API #rcs #India

Smartphone showing stacked chat bubbles beside a printed invoice and a glowing cost dial on a dark desk

Digital Marketing · Jul 20, 2026 · 15 min read

WhatsApp Business API cost in India 2026: ₹0.8631 a marketing message, and the real bill

Meta moved to per-message billing on 1 July 2025 and raised India's marketing rate on 1 January 2026. The list rate is only part of the bill: BSP platform fees, per-message markup and 18% GST sit on top, and three

Manu Shukla

#WhatsApp Business API #D2C #India