#rcs

2 articles tagged

Title card reading WhatsApp and RCS built right, with four build-decision panels

Digital Marketing · Jul 22, 2026 · 13 min read

WhatsApp and RCS for Indian brands in 2026: 8 build decisions before you pick a BSP

Meta replaced conversation-based pricing with per-message billing on 1 July 2025, service conversations have been free since 1 November 2024, and a carrier-managed RCS launch will be rejected outright without a direct

Manu Shukla

#WhatsApp Business API #rcs #India

A phone with chat bubbles and a shopping bag floating out

Digital Marketing · Jul 13, 2026 · 7 min read

WhatsApp and RCS in 2026: a conversion playbook for Indian D2C brands

WhatsApp business messages open at about 98%, India has over 550 million users, and RCS is closing on SMS. Here is a 2026 conversion playbook for Indian D2C brands using WhatsApp and RCS together.

Manu Shukla

#whatsapp #rcs #business-messaging