AI search converts 23x, 4.4x, or 2.15x? What the 2026 studies mean for your GEO budget
Ahrefs says AI search traffic converts 23x better than organic; Semrush says 4.4x; Similarweb says 2.15x. The gap is method, not magic. Here is what each study measured and the multiplier to budget your GEO spend
Manu Shukla