How do you define a digital marketing strategy? There can be different meanings of it to different people but for us, at eCorpIT it means designing a marketing strategy to best represent your company or organization online in the most favorable and impactful way possible.
In this article, we have mentioned some of the top secrets to creating a successful digital marketing agency that any marketer can leverage to take his digital agency to the next level.
Review your existing strategy
The first step is to conduct an orientation meeting with your team and perform a detailed review of your current digital marketing campaigns. This should include processes such as SEO audit, email marketing audit, social media marketing audit, website audit and web traffic audit.
Define your objectives
You would want to create and document key elements of your future success including your mission statement, KPIs and audience during this process. Many businesses have found that penning down their mission statement enhances internal awareness and adherence. It is also important to define the personas and strategies of those who visit your websites.
Chalk out a strategy
This is where the real thought process takes place. Take what you have learned so far and start figuring out how to reach your target audience in a creative, appealing way, leveraging the channels you have been given.
You will have to decide on the campaigns that you will run as well as their timings.
Instead of over-promising, focus on delivering
We all want to market ourselves to potential clients, but over-promising can hamper your reputation. It is best to underplay your client’s expectations when explaining the strategy.
Create A Plan
You need to figure out how much content you will require to design a successful digital marketing campaign. Review your existing content and decide what can be utilized as well as
recognize initiatives that will necessitate new content creation.
A video, landing page, an image etc. are all examples of content marketing. A marketer should also identify areas of specific engagement like an online survey and suggest the tools and applications required to carry them out.
Execute the Plan
It is now time to put your plan into action after you have completed all of the necessary content formations. Send your tweets, upload your videos, and write them. In a nutshell, make everything happen. The plan’s execution phase is now ongoing.
Start with the promotion process once your content, tools, and applications are all in place. A significant number of marketing strategies will include some form of cross-promotion. For instance, a blog post can be promoted via LinkedIn, Twitter, or even Facebook Ads. Alternatively, a Tweet could mention a YouTube video, with the video linking to a related event.
Pay attention to your client’s requirements
Most business owners today recognise the importance of digital marketing, but they are likely unaware of what it encompasses. You need to reflect an understanding of their situation and explain how you can help them achieve their objectives.
Nurture relationships with clients
At any time, a client can change his mind and tell you that he no longer wants you to run ads for his business or he doesn’t require your SEO services.
In this situation, there is really nothing you can do unless you plan ahead of time to maintain a long-term relationship with the client. For instance, you can create backlinks to websites that are important to you.
Have a long-term strategy
There will be times when your clients are late with payments or offer a deal that is less than what you would usually accept. Of course, you should not go below your worth on a regular basis, but if the client is someone you have worked with before, then accepting the offer will do good to you in the long term.
This way your clients will also find you more pleasant to work with, and they will send you the much-needed referrals.